WARRIORS / STRENGTH IN NUMBERS

Client: Golden State Warriors

AGENCY: Goodby Silverstein & Partners

role: Motion Designer

Award:2017 Clio Sports Bronze

golden state warriors Strength in numbers postseason campaign

Brief

Unveiling the "Strength in Numbers" campaign, it flaunted an ingenious simplicity by employing hash marks as storytellers. These unassuming lines tallied up everything, from their legendary 73-win season to Curry's jaw-dropping 3-pointers and the electric home-win streak.

The campaign's logo showcased a powerful numeral 5, embodying the team's relentless pursuit of a fifth NBA championship. And that curved fifth hash mark? It was a playful nod to the iconic Bay Bridge, weaving a bit of the city's soul into the campaign.

Bringing this vision to life, the campaign found its way onto TV screens, across out-of-home spaces, and onto the backs of 19,596 lucky souls in the form of T-shirts – a spirited spectacle at each game.

Credits
Agency Goodby Silverstein & Partners, San Francisco
Director of Experiential, Music Supervisor Todd Porter
Producer Joni Wittrup
Producer Noah Dasho
Production Assistant Clemmy Little
Designer Chris Peel
Photographer Quinn Gravier
Motion Designer Karim Fawzy
Art Director Louis Xinran Li
Art Director Charles Lee
Copywriter Kurt Mills
Art Director Andrew Livingston
Art Director Kyle Lamb
Creative Director Danny Gonzalez
Creative Director David Suarez
Executive Creative Director Margaret Johnson